Do internal links carry campaign tags?
It reports indexable pages linking within the site with UTM parameters.
What Check Engine measures
The check selects pages intended for search with recorded internal links carrying UTM parameters. Any such links produce a medium finding. It totals the recorded links, with no minimum share or page-count cutoff. For example, a menu link with utm_source is an internal campaign-tagged link. The check counts the crawler's recorded links and leaves the effect on analytics data unmeasured.
Saved internal link lists show which pages qualify and supply the reported total. External campaign links are outside this test because its subject is navigation within the same site.
How to read the result
The finding is medium severity. It can establish that the links carry campaign parameters, but it does not read analytics reports or calculate a resulting attribution error.
Why it matters
Campaign labels describe where a visit came from. Applying those labels to a route inside the site creates a different tracking statement from an ordinary internal destination, which is why the audit keeps this pattern separate.
How to fix it
Remove campaign parameters from ordinary internal navigation and use clean destination URLs. Keep campaign tags on the external links where they serve their intended purpose. If you need to measure an internal action, review a suitable event instead. Check shared templates so that a repeated tagged link is corrected at its source.
How common are internal links with UTM parameters?
What we found in field audits
Problems in Tracking & campaign readiness were found on 14 of the 14 sites we audited. These are area totals. Read the field-audit method.
Method note
backend/seo_engine/checks/martech.py, utm_hygiene, revision 0bb8e8d3.
Common questions
How many internal campaign-tagged links trigger the UTM finding?
Any recorded internal campaign link can qualify. The page-count cutoff and minimum-share limits used elsewhere do not apply here.
Does the UTM check include campaign links to other sites?
No. External campaign links belong to a different scope. This test concerns internal navigation on the audited site.
Does an internal UTM finding calculate an analytics attribution error?
No. It has medium severity and identifies parameters on links. Analytics reports are not read to quantify an effect.