Which marketing tools appear on your pages?
It inventories detected tools and raises severity when a page carries many of them.
What Check Engine measures
The check lists tools found on each successful page, including available browser output. No detected tools means no inventory finding. Otherwise it names the tools and the largest count on a page. A page carrying at least 8 tools changes the result from a notice to medium severity. That page count is separate from the site's total number of different tools. For example, a page with 8 detected tools reaches medium severity even if other pages carry fewer.
Tracker signatures in saved served or rendered pages supply the inventory. It does not measure each vendor's account status, invoice, usefulness or contribution to page loading time.
How to read the result
An ordinary inventory is a notice. A page with the larger tool count produces medium severity. Check whether each detected tool still serves a business purpose and sends the expected data.
Why it matters
An inventory makes old or overlapping installations easier to review. The page maximum matters because a large site-wide list can be spread across separate page types rather than loaded together on every visit.
How to fix it
Match each listed tool to a current business purpose and owner. Remove abandoned installations through the template or tag manager that supplies them. Keep tools required for real workflows and test those workflows after changes. Review consent and loading separately instead of assuming that a smaller list alone proves a faster or compliant site.
What we found in field audits
Problems in Tracking & campaign readiness were found on 14 of the 14 sites we audited. These are area totals. Read the field-audit method.
Method note
backend/seo_engine/checks/martech.py, stack_inventory, revision 0bb8e8d3.
Common questions
How many tools on one page raise the marketing-stack severity?
A page reaches medium severity at 8 detected tools. The threshold concerns the largest page count rather than the site's whole inventory.
Does an audit with no detected tools get a stack inventory finding?
No. When there are no detected tools, the inventory finding is omitted. That result does not establish which tools may exist outside the observations.
Is an ordinary marketing-tool inventory an error?
The ordinary inventory gets only a notice. Use the named tools to review purpose and expected data collection.