Can visitors choose to hear from you again?

By Matt Kerr·Published 11 November 2026

It looks for recognised email tools, signup forms or invitation wording.

What Check Engine measures

The check needs a supported prose language. A recognised email-platform tracker ends the test without a finding. Otherwise it reads up to 40 readable pages for a signup-form flag or signup wording. Text searches use up to 8000 characters plus action labels. At least 5 indexable pages with no signup signal produce a low finding. For example, a site with 5 indexable pages can receive the finding when no signup signal is found.

The check reads detected email tools, form types, text and action labels. It does not submit an address. Test the signup route and confirm that it reaches the intended list.

How to read the result

The finding is low severity. A recognised tool or invitation can satisfy the presence condition without proving that the form works, and a business may deliberately choose not to run a mailing list.

Why it matters

Visitors may want updates without making an enquiry. This test looks for a route that appears to support that choice, while leaving the business to decide whether an email list fits its service.

How to fix it

If updates are useful to your visitors, provide a clear invitation and explain what they will receive. Check that the form reaches the intended list and honours the choices you state. Keep enquiry forms separate where their purpose differs. Do not add a mailing platform solely because the audit reports an optional opportunity.

Email capture audit

What we found in field audits

Problems in Tracking & campaign readiness were found on 14 of the 14 sites we audited. These are area totals. Read the field-audit method.

Method note

backend/seo_engine/checks/martech.py, email_capture, revision 0bb8e8d3.