Are your business contact details consistent?
It reviews phone numbers and addresses while allowing genuine multiple locations.
What Check Engine measures
The site must qualify for local business tests. Contact details are sampled across up to 60 pages intended for search. Several phone checks need at least 7 digits. More than 2 different phone numbers can produce an inconsistency finding unless multiple locations are recognised. A set with more than 3 address variants can produce a low finding when they describe a single place. Missing-phone and missing-address claims also depend on language, coverage and service area. For example, exactly 2 varying phone numbers stay within the count limit for the inconsistency test.
The check uses address text, phone markup, published numbers, contact-page roles and available browser output. It tries to identify which details belong to the business. Review any listed person's or listed business's contact details separately.
How to read the result
Missing phones are high severity. Absent addresses and inconsistent phones are medium. Inconsistent addresses are low. Different departments or locations may explain valid differences. Review each cited value before deleting it.
Why it matters
A business may have several valid departments or premises. Group numbers and addresses by the place or team they belong to. Then look for conflicting details about the same contact route.
How to fix it
Confirm the intended numbers and locations with the business. Update stale templates and business markup. Preserve valid location and department details. Explain any service-area policy where customers cannot visit an office. Compare the visible page, dialling links and structured fields after editing.
How to fix inconsistent name, address and phone
What we found in field audits
Problems in Local business SEO were found on 12 of the 14 sites we audited. These are area totals. Read the field-audit method.
Method note
backend/seo_engine/checks/local_seo.py, nap_consistency, revision 0bb8e8d3.
Common questions
How many different phone numbers can trigger local contact inconsistency?
The count must exceed 2 different phone numbers. Multiple recognised locations can explain that variation and suppress the case.
How many address variants can be flagged for a single place?
A count exceeding 3 address variants can qualify. Confirm that the values describe a single location before removing one.
Is a missing phone more serious than an inconsistent address?
Yes. Missing phones are high severity. Inconsistent addresses are low, with other contact findings handled separately.