Does your local content say where you work?
It checks place names in titles and postal codes for a local market.
What Check Engine measures
Local-business status and a local market are required. The check searches address text from the first 40 indexable pages, using up to 4000 characters each. It reads all indexable titles for recognised place names and the business's own places. At least 4 titled pages with no location mention produce medium severity. No recognised postal code produces low severity. For example, 4 titled local pages with no recognised place mention can reach the title finding.
The check reads titles, address text, footer details and places declared for the business. An office address alone does not explain where an online product is sold. Review the audience and service area.
How to read the result
The report identifies missing location cues rather than proving the site cannot serve a place. Place and postcode recognition have limits, so inspect the actual address and audience before changing useful wording.
Why it matters
A local page needs to make sense to someone checking whether the service reaches them. The market gate narrows that question so that an irrelevant office location is not forced into every title.
How to fix it
State the real service area where it helps a visitor decide. Include a complete address or appropriate service-area information in a clear contact location. Use accurate place names in relevant titles without adding towns you do not serve. Review the displayed footer and markup when the report missed an address already published.
Where an audit looks for your address
What we found in field audits
Problems in Local business SEO were found on 12 of the 14 sites we audited. These are area totals. Read the field-audit method.
Method note
backend/seo_engine/checks/local_seo.py, geo_targeting, revision 0bb8e8d3.
Common questions
How many local-page titles without place names trigger the title finding?
The result can apply with 4 titled pages or more lacking a location mention. Local applicability and market requirements must also be met.
How much address text is searched for local place clues?
The first 40 indexable pages contribute up to 4000 characters each. All indexable titles are read separately for the title check.
Does missing postal-code recognition prove my service area is absent?
No. Postcode recognition and place matching can miss valid wording. Inspect the address and intended audience directly.