Can local customers call, write or find you?
It checks tappable contact routes, maps and enquiry forms where local checks apply.
What Check Engine measures
The check requires supported prose and local-business applicability. Across the first 40 indexable pages, it looks for phone or text-message links when plain numbers are present. A map can be recognised from iframe hosts or a saved map flag. The missing-map case needs a contact page and a locally served market. Form absence is checked across all indexable pages, rather than only the initial sample. For example, a phone printed only outside the first 40 sampled pages can be missed by the tappable-number test.
The check reads published phones, link targets, map resources, contact paths and form counts. A business that only accepts texts can use message links. Check the offered contact method before changing a link to invite calls.
How to read the result
An untappable number is medium severity. Missing maps and forms are low and require full-crawl support for their absence claims. A business that does not welcome physical visits should not add a misleading map solely to change the report.
Why it matters
The routes a customer can use depend on the service. Separating calls, texts, physical visits and forms keeps the suggested change tied to the contact choice the business actually offers.
How to fix it
Make published numbers link to the route they support, whether calling or texting. Add a useful contact form when appropriate, and provide location help only for a place customers should visit. Check existing off-site routes before duplicating them. Test links and form completion manually after changing a shared contact template.
How to fix inconsistent name, address and phone
What we found in field audits
Problems in Local business SEO were found on 12 of the 14 sites we audited. These are area totals. Read the field-audit method.
Method note
backend/seo_engine/checks/local_seo.py, contact_signals, revision 0bb8e8d3.
Common questions
How many pages are sampled for tappable phone numbers?
The first 40 indexable pages are sampled. A printed number outside that window may be missed by this part of the check.
Does the missing-map check apply to every local business?
No. A locally served market is required, together with a contact page. Avoid a map implying visits your business does not accept.
Is an untappable number as minor as a missing map?
No. An untappable number gets medium severity, while a qualifying missing-map result is low.