Does your homepage say what you do?
It reviews the saved opening text for an absent or inward-looking statement.
What Check Engine measures
The test requires a supported prose language and a successful homepage or audited page. Missing opening text, or fewer than 25 characters, produces the absent-value finding. Otherwise the code counts inward terms such as references to the company and outward terms addressing the customer. At least 3 inward matches with no outward match produce a separate medium-severity finding. It does not measure the physical fold of a rendered screen. For example, opening text shorter than 25 characters is reported as missing an offer explanation.
Saved opening text from the homepage supplies the input. In a single-page scope, the explanation names the audited page instead of asserting that the root homepage was read.
How to read the result
An absent statement is high severity. Inward-only statements are medium. Phrase counts do not establish whether the offer is useful or whether the language fits the audience.
Why it matters
The opening passage gives a visitor an early account of the page's purpose. Counting pronouns can suggest a passage to review, but a clear statement of the offer matters more than adding a customer pronoun to an unclear sentence.
How to fix it
Read the opening text without the rest of the site. Say what the business provides and who it helps in concrete terms. Keep the statement accurate and let supporting detail follow it. Review the rendered page after editing so that decorative headings or repeated brand text do not hide the actual explanation.
What we found in field audits
Problems in Conversion & landing pages were found on 13 of the 14 sites we audited. These are area totals. Read the field-audit method.
Method note
backend/seo_engine/checks/conversion.py, value_prop, revision 0bb8e8d3.
Common questions
How short can my opening text be before the offer is treated as absent?
Opening text below 25 characters reaches the absent-value finding. The test uses saved text rather than screen position.
Can an opening statement about only the company produce a finding?
Yes. At least 3 inward matches and no outward match can trigger the separate medium result. Adding pronouns alone will not clarify an offer.
Does the value-proposition check measure what is above the fold?
No. The physical fold is outside this check. Saved opening text supplies the measured wording.