Do your selling pages show reasons to trust you?
It looks for recognised proof language on key conversion pages.
What Check Engine measures
The test requires a supported prose language and a nonempty target set. Each target is searched across up to 8000 characters of text plus its subheadings for the stored proof phrases. A finding appears only when every target lacks a match. The phrase set includes review, testimonial, certification, guarantee and work-example language. It does not verify the underlying claim or count satisfied customers. For example, a work example beyond the first 8000 text characters needs a qualifying subheading to be found by this search.
Targets are the indexable homepage and selling pages, or up to 5 shallow indexable pages when the site has no recognised selling targets.
How to read the result
The finding is medium severity. You need to review each phrase in context and check its basis. The phrase list may also miss genuine examples written in other words.
Why it matters
A visitor may want to see work examples or real customer experiences before making contact. Check the truth and relevance of any claim you publish. The phrase test can only locate wording for you to review.
How to fix it
Publish only reviews, qualifications, guarantees and work examples you can support. Put them near the offer they describe. Keep the source clear and get any permission needed. Review each claim again when the service changes.
What we found in field audits
Problems in Conversion & landing pages were found on 13 of the 14 sites we audited. These are area totals. Read the field-audit method.
Method note
backend/seo_engine/checks/conversion.py, social_proof, revision 0bb8e8d3.
Common questions
How much text is searched for testimonials and work examples?
Each target contributes up to 8000 characters plus subheadings. Wording outside that text window may be missed.
Does the social-proof check verify that a testimonial is true?
No. It looks for stored proof phrases, leaving the underlying claim unverified. Keep your own source and permission records.
When does missing proof language trigger a selling-page finding?
The result requires that every target lacks a match. A qualifying proof phrase on a target can prevent the absence finding.