Does your site explain cost or how to get a quote?
It looks for a pricing route or recognisable cost language.
What Check Engine measures
The check runs only for a supported prose language. It first looks for pricing, plans, prices, rates, cost, quote or estimate paths. Across the sample, it also reads up to 6000 characters from each of the first 30 indexable pages for currency, price, trial, quote and estimate signals. A finding appears only when neither a matching page route nor a price-language signal was found. For example, a quote invitation in the first 6000 text characters of a sampled page can satisfy the wording test.
The check uses the page list and sampled text. A quote invitation can qualify. You still need to review whether the visitor can understand the cost or the steps to get a quote.
How to read the result
The absence finding is medium severity. A detected currency symbol or quote word can satisfy the check, so a clean result does not establish that visitors receive a complete or clear account of cost.
Why it matters
Cost can be explained as a price, a range or a route to an estimate. The check includes quote language because a business can be transparent about the next step without publishing a fixed amount for work that varies.
How to fix it
Read the main buying pages as a new visitor. Explain the real cost where it is known, or say how to request a quote and what information is needed. Keep any stated amount current. Link the cost explanation from the relevant page and check that the visible wording gives more help than an isolated currency sign.
What we found in field audits
Problems in Conversion & landing pages were found on 13 of the 14 sites we audited. These are area totals. Read the field-audit method.
Method note
backend/seo_engine/checks/conversion.py, pricing, revision 0bb8e8d3.
Common questions
Can a quote invitation satisfy the cost-information check?
Yes. The quote and estimate signals can qualify, so the test does not require every business to publish a fixed price.
How far into page text does the pricing check read?
It searches up to 6000 characters on each sampled page. Important cost wording beyond that sample can be missed.
Does a clean pricing result prove my costs are clearly explained?
No. A currency symbol can satisfy the test. Read the full offer and its terms to decide whether the explanation helps.