Does your site help people before they buy?
It looks for page paths that suggest educational and comparison content.
What Check Engine measures
At least 6 indexable pages are needed. Educational paths include blog, guide, resources, learn, FAQ and related sections. Comparison paths include compare, alternatives, reviews, case studies, testimonials and work examples. Missing both groups produces medium severity. A single missing group produces low severity. This is a path-based presence test, not a reading of the persuasive quality of every page. For example, a site with 6 indexable pages can enter the section-presence check.
The check searches the site's page inventory for recognised path shapes. A useful page under an unusual address may not match those shapes even when its content helps visitors make a decision.
How to read the result
The finding names the missing content groups. It does not establish that a business needs a large publishing programme or that adding a section will create demand for its services.
Why it matters
Someone learning about a problem may need a different answer from someone comparing providers. Those are distinct page jobs, and the check provides a small inventory check for whether the site appears to serve either stage.
How to fix it
Review the questions customers ask before an enquiry and while comparing options. Link existing useful answers clearly, including work examples where relevant. Add a page only when it can answer a real question that the current site leaves open. Keep the address and title descriptive without renaming good pages merely to match a path list.
What we found in field audits
Problems in Conversion & landing pages were found on 13 of the 14 sites we audited. These are area totals. Read the field-audit method.
Method note
backend/seo_engine/checks/conversion.py, funnel, revision 0bb8e8d3.
Common questions
How many pages are needed to check educational and comparison sections?
The site needs at least 6 indexable pages. Recognised educational and comparison paths then supply the clues.
Is a missing comparison section as serious as missing both content groups?
No. Missing one group gets low severity. The absence of both educational and comparison groups receives medium.
Does the funnel check read whether my guides persuade visitors?
No. The path-based presence test uses addresses as clues. Useful answers under unusual paths can be missed.