Can visitors send you an enquiry?
It finds long forms and checks whether key pages offer a contact route.
What Check Engine measures
An enquiry form with 6 or more counted fields is flagged as long. The check also reviews key pages for forms, direct contact links, recognised booking or messaging services and useful contact-page links. If every target lacks a route, it can report no way to make contact. That absence claim needs a supported prose language. Field counting can still run in other languages.
Form scanning reads indexable pages. Contact-route review uses the homepage and pages recognised as selling, falling back to up to 5 shallow indexable pages when no such targets are found.
How to read the result
Long forms are medium severity. No contact route across the target set is high. The check recognises several routes besides an embedded form and does not judge whether every field is necessary for your actual service.
Why it matters
A visitor may need to call, write or book rather than complete a form. Keeping those routes in the check prevents a site with a working off-site booking service from being treated as unable to take enquiries.
How to fix it
Walk through the real enquiry route from a key page. Remove fields you do not need before the first reply and make the action clear. Keep necessary fields for the service you provide. If the route uses another service, verify the destination and link wording before adding a duplicate form solely to change the report.
What we found in field audits
Problems in Conversion & landing pages were found on 13 of the 14 sites we audited. These are area totals. Read the field-audit method.
Method note
backend/seo_engine/checks/conversion.py, form_friction, revision 0bb8e8d3.
Common questions
How many fields make an enquiry form long in this audit?
A form reaches the long-form finding at 6 or more counted fields. Review whether each request is needed before the first reply.
Can a booking service count as a way to contact my business?
Yes. Recognised booking or messaging services can qualify alongside forms and contact links. An embedded form is not the only route.
Is a missing contact route more serious than a long form?
Yes. No route across the target pages is high severity. Long forms are medium severity.