Do search suggestions point to missing topics?
It compares saved demand queries with words already used in page titles and headings.
What Check Engine measures
The demand-topics connector must have run. From up to 30 top queries, it filters inferred subjects when present and collects covered words from up to 120 indexable pages. A query is a gap when its meaningful words are not all in the covered set. At most 12 gaps are shown. If topics were unavailable, the code emits a notice explaining the missing input instead of inventing suggestions. For example, a report stops at 12 suggestions even when more queries qualify as gaps.
Saved query suggestions and the site's titles and headings supply the comparison. The union of words across pages is used, so it is not a full review of whether a particular page answers a query.
How to read the result
Topic gaps are low severity. Unavailable suggestions are notices. It does not supply search volume, prove demand size or confirm that the business should publish on every suggested topic.
Why it matters
Suggestions can expose subjects worth reviewing, but a vocabulary gap is only a starting point. Reading the existing content and checking whether the subject belongs to your business prevents a list of suggestions from becoming an automatic publishing plan.
How to fix it
Read the suggested query and find any existing page that answers it. Improve that page when it already serves the need. Add new content when the subject fits the business and needs an answer. Use only demand estimates you can support. Explain where the suggestions came from.
What we found in field audits
Problems in Content quality were found on 14 of the 14 sites we audited. These are area totals. Read the field-audit method.
Method note
backend/seo_engine/checks/content.py, topic_gaps, revision 0bb8e8d3.
Common questions
How many topic-gap suggestions can the report show?
It shows at most 12 suggestions. More eligible queries do not lengthen that displayed list.
Can the audit invent topics when the demand connector has no data?
No. The demand-topics connector supplies the input. When suggestions are unavailable, the result explains that limit instead of inventing topics.
Do topic-gap suggestions include search volume?
No. The check does not supply search volume or establish demand size. Treat each saved query as a prompt to review existing answers.