Do your page summaries share a clear message?
It checks for shared subject words across page descriptions.
What Check Engine measures
The test needs at least 6 indexable pages with nonempty meta descriptions and a supported prose language. It counts meaningful words by page, removing common words and brand terms. Shared words need the larger of 3 appearances or the integer part of a 0.3 share of the sample. At least 2 shared terms suppress the finding. A nonbrand term on at least half the pages also suppresses it. For example, finding 2 qualifying shared terms is enough to suppress this finding.
Only descriptions with text enter this comparison. It does not read a positioning document or judge whether every page should use the same sentence.
How to read the result
Lack of a shared message produces a medium-severity finding. Shared vocabulary is a clue. Different words can express the same offer, so review the descriptions before deciding that the business message is inconsistent.
Why it matters
Meta descriptions summarise individual pages. Shared terms can show a common subject. Give each description enough detail to explain its own page.
How to fix it
Compare the affected descriptions with the offer your business actually makes. Keep each summary specific to its page while using clear words for the service or product where they belong. Resolve contradictory claims first. Do not force a repeated keyword into a page whose subject genuinely differs from the rest.
When your site stops saying one thing about itself
What we found in field audits
Problems in Brand consistency were found on 13 of the 14 sites we audited. These are area totals. Read the field-audit method.
Method note
backend/seo_engine/checks/brand.py, positioning, revision 0bb8e8d3.
Common questions
How many descriptions are needed to compare my site's message?
The sample needs 6 indexable pages or more, each with a nonempty description. Supported prose is also required.
How many shared subject terms clear the positioning check?
At least 2 shared terms that meet the frequency rules suppress the finding. Those terms should still make sense for each page.
Does matching vocabulary prove my positioning is clear?
No. Shared vocabulary is a clue. A person must decide whether the descriptions express the same real offer.